Find every gap holding the launch back
before you spend another dollar.
New, pre-launch, or pivoting businesses lose more money to vague avatars, soft offers, and scattered channels than to anything else. Alex scores ten marketing & sales gaps, names the dominant one, and hands back a launch-ready playbook.
Two short steps. One readiness score. A clear sequence to launch.
Step one captures who you are and where the business sits today. Step two drills into the avatar, offer, pricing, proof, channel, and sales motion. The engine surfaces the dominant gap, the readiness band, and the moves that earn attention first.
Lead-in
Name, email, business, and the stage you’re in. Two minutes. We save the moment you submit so nothing is lost.
Diagnostic
Avatar, offer, pricing, proof, messaging, channel, ads, social, sales. Eight to ten minutes of honest answers. Skip nothing.
Playbook
Stage. Dominant gap. Readiness score. The full report unlocks the avatar work, offer build, channel pick, and sales motion in order.
Operators about to launch. Or about to relaunch.
Built for founders pre-revenue through ~$250K, and for existing businesses pivoting their offer, audience, or category. The work below the surface is the same: get the marketing foundation honest before you ask the channel to perform.
Pre-launch
Clarify the avatar. Name the outcome. Lock the offer and the price. Pick one channel before you spread budget across five.
Soft-launched
Tighten the messaging house. Stand up real proof. Build the sales follow-up rhythm. Remove the leaks before turning up volume.
Pivoting
Redefine the category. Re-segment the buyer. Reposition the price. Decide what to keep, what to retire, what to relaunch loud.
Tell us who you are.
Then we’ll go deep.
Two minutes. Your contact details + the basics on the business. We save this immediately so the longer questionnaire on the next page doesn’t cost you anything if life interrupts.